The High Environmental Cost Of Our Fast Fashion Addiction

Fast Fashion.

In the last 15 years, clothing production has doubled.

On the other hand, the amount of times we wear each item purchased has decreased by 35%.

We buy and wear clothes on a daily basis but hardly question their environmental impact.

The big industry brands and advertising companies are constantly pushing us to seek out the latest fashion trends which are nothing more than clever marketing aimed at making consumers spend their money.

This issue has only been exacerbated by the convenience that online shopping offers buyers a chance to see something on social media and purchase it right away.

The global fast fashion market is expected to grow from $25.09 billion in 2020 to $30.58 billion in 2021 at a compound annual growth rate (CAGR) of 21.9%.
Fast fashion means garments that move quickly from the catwalk to the stores to meet the new trends.

- Business Wire, 2021

Why does it matter?

Have you ever thought about the environmental impact of every piece of clothing you buy?

Do you find yourself questioning 'who makes my clothing?'.

Think about this for one moment - fast fashion items can cost as little as $5.00 for a teeshirt or $10 for a dress. For a brand to make a profit, how much do you think the person who made it was paid and how poor do you think the quality of the item will be?

Clothes are continually on sale in-store and online as fast fashion brands struggle to move the massive volume of continuously changing stock each week.

The fashion industry has become one of the biggest culprits contributing to climate change, accounting for 10% of greenhouse gases emitted from human activity and 20% of wastewater.

In this article, I will present the main environmental impacts of the fashion industry in particular the type of fabric and the manufacturing process.